Recently, I stopped by a new car wash in
my town and while preparing to insert my six quarters into the machine to start
the cleaning process, the owner came over to me and thanked me for stopping in.
He also handed me a pen that had the name and address of the car wash imprinted
on it.
The fact that the owner was going around passing out free promotional pens
to patrons impressed me. I stop at car washes all the time and never get free
stuff. In fact, if the cleaning wand removes most of the dirt and the spot-free
rinse is actually spot-free, I’m pretty happy.
You may be thinking to yourself, that’s a nice gesture, but is it really
very effective as a marketing tool?
Absolutely not only are promotional products effective marketing tools, but
they can actually foster goodwill toward your company or organization and its
salespeople or representatives.
In fact, a study conducted by
customers who receive a promotional product with a sales letter will view your
company and its sales reps 52% more favorably than customers who receive a
sales letter without a promotional product.
What’s more, the study revealed that when compared to customers who did not
receive a promotional product with their sales letter, customers who did
receive a promotional product with their sales letter perceived the company’s
sales reps as being 16% to 34% more competent.
Did you catch that?
Despite the fact that none of the customers who received the sales letter
and promotional product actually talked to or met with a sales rep, customers
receiving the promotional product actually perceived the sales reps as being
more competent.
With all the competition out there for your business to contend with,
wouldn’t it be great to have that kind of advantage over your competitors?
Promotional products can be an easy, affordable and profitable addition to
your marketing plan.
For example, the carwash owner made an initial investment of about $1.30 for
each of the pens he was passing out. The minimum amount of money I had to spend
to wash my car was $1.50 (it took six quarters to start the washing process).
Because no other carwash owner gave me a free pen, and because I was satisfied
with the washing experience, I’ve returned to that particular carwash on five
other occasions in the past three months. That’s a minimum of $10.50 spent at
the carwash $9.20 return on the carwash owners original $1.30 investment. Of
course, I’ve spent much more than the minimum required to wash my car, so the
return on investment is even greater.
Promotional products range in price from less than a dollar to several
hundreds of dollars each, and there is virtually no end to the kinds of
promotional products available.
You’re already familiar with promotional items such as pens, calculators,
and key rings, but did you know you can get TV remote controls, microwave
popcorn, and even executive leather desk chairs with your logo and contact
information printed on them?
Given the variety of promotional products available, there’s no reason you
couldn’t find a product to fit your particular marketing need and budget. If
you spend a little time searching, you will find a great price on a great
promotional product that will significantly increase the effectiveness of your
marketing plan generating sales and leads for your business.
Gimmees.com, an online portal that offers all kind of
promotional products and items including golf
balls, golfer clip on watch, golf
towel, eco golf kits and many more. Visit
the site now to find all products and items.
